Benefits Of These Products
- Increased Average Order Value (AOV): By offering supporting products alongside hero or winning products, you encourage customers to purchase more items in a single transaction, thereby boosting your AOV.
- Upselling and Cross-selling Opportunities: Supporting products can be strategically paired with hero products for upselling or cross-selling, encouraging customers to add complementary items to their cart.
- Increased Profit Margins: While supporting products may not have the same high demand as hero products, they often come with higher profit margins due to lower competition and lower advertising costs.
